Tiktok Vs Snack Video | Which App Is Better In 2023?

Tiktok Vs Snack Video: Which One Is Better For You?

Tiktok and Snack Video both are two Chinese made social media apps that offer a platform to users to upload their short videos and gain fame and popularity.

In fact, Snack Video was released as a rival of Tiktok.
Tiktok Vs Snack Video

Though both platforms are similar, Tiktok has a larger audience and overall active users, not only in Asia but in the US and Europe as well, Snack Video has been gaining popularity in recent times.

While Snack Video also has some unique features like live streaming and more.
Anyhow, Tiktok is still Superior and better than Snack Video in mostly parameters.
Today, we gonna discuss about such parameters in which each of them is better than other one.
Following is a detailed comparison between Tiktok and Snack Video:

1. Famous Brand

When it comes to the popularity of short-video apps, then Tiktok is the undefeatable king. TikTok is definitely more famous than Snack Video.
Although Snack Video is a Tencent-backed platform and a major competitor to TikTok, TikTok has a larger user base and is more popular globally. In addition, TikTok has a wider availability in global internet marketplace as comparedd to Snack Video which is currently only available in four countries.
Though, both apps have high ratings on Google Play Store with Snack Video just slightly ahead with a 4.5-star rating as compared to TikTok’s 4.4-star rating.

2. Biggerr Audience

TikTok has a larger audience and more Monthly Active Users (MAUs) than Snack Video, not only in Asia but also in the US and Europe. The algorithmic recommendations of TikTok help the content reach its target audience smoothly, with accounts trending on the app representing 80%-90% of viral content. TikTok is owned by ByteDance, a Beijing-based tech company, and was launched in 2017. Metrics for success on TikTok include follower count, likes, comments, shares, weekly and monthly growth, total video play time, and information about who is watching. Brands can use TikTok audience insights to create content informed by market research.

3. Video Duration

The duration of videos on both TikTok and Snack Video are quite similar. We know that Snack Video users can record a video with a maximum duration of 57 seconds, which is just 3 seconds less than TikTok’s recording duration of 60 seconds. However, Snack Video also allows users to upload longer videos of up to 3 minutes in length. In contrast, there is no such a long videos uploading feature on TikTok.

4. Video Editing

Both TikTok and Snack Video offer excellent video editing systems for users. They are a number of of features that make it very easy to create perfect videos with filters, background music, fonts, and more. Therefore, both are the rising mobile video editing apps because both the platforms offer powerful editing tools making it easier for users to edit high-quality videos within minutes. Whether you prefer TikTok or Snack Video, both apps provide a great video editing experience depending on your preferences. It ultimately comes down to personal preference when it comes to which app has a better editing system between the two.

5. Live Streaming

Snack Video may be a better option for live streaming compared to TikTok. Although TikTok has introduced live streaming in recent years, you need 1,000 followers to be able to live stream on TikTok.
While TikTok achieves a bigger audience and MAUs, not only in Asia but in the US and Europe as well, while Snack Video’s algorithmic recommendations help the content reach the target audience more smoothly, representing 80%-90% of viral content from accounts that are trending on the app. Therefore, if you want to start live streaming with users then Snack Video is better option. Ultimately, it depends on the individual’s preference and their audience’s demographics.

6. Monetization Opportunities

For aspiring content creators, monetization is a crucial aspect to consider. TikTok offers various avenues for creators to monetize their content, including the TikTok Creator Fund, brand partnerships, and sponsored content and many other opportunities.
This is because Tiktok is branded video streaming app worldwide. However, Snack Video, is still in early stages of monetization and depends mainly on the setup of in-app purchases. Hence, if monetization is a major factor for you, TikTok provides more established opportunities of online earnings to creators.

7. User Experience

It is very difficult to judge whether any application has better user experience than other one. In fact, both Snack Video and Tiktok have decent have a good setup of user experiences in mobile.
So, it is difficult to prioritize one on another.

8. Algorithms

The algorithm used by TikTok is highly personalized for each user, based on their individual interests, and manifests in the user’s For You page. It doesn’t rely solely on user input, like indicating a thumbs up. The platform uses a number of innovative and user-friendly features, like creating videos with background music or choosing from the app’s database. On the other hand, Snack Video’s algorithm and personalized content recommendations are also similar. However, Snack Video also has the ability to identify the faces of people in short videos, eventually, suggesting them in search results.


In conclusion, both Tiktok and Snack Video have their own pros and cons. Tiktok is still leading in terms of global outreach and popularity. However, if you want a controlled experience or reside in some countries that has banned Tiktok, then Snack Video is a good option for content creation. The increasing number of short video app users are comparing the features, similarities, and key differences between these two apps. So, it is crucial to choose the app that suits your preferences and needs on internet, as both apps have their own unique features. Ultimately, depends on the personal preference and what you are looking for in a short video app.

Frequently Asked Questions

1. When is the best time to post on TikTok?

While deciding a single best time to post on TikTok can be tricky, some of the best engagement rates are during the following times: Monday – 6 AM, 10 AM, 10 PM, Tuesday – 2 AM, 4 AM, 9 AM, Wednesday – 7 AM, 8 AM, 11 PM, Thursday – 9 AM, 12 AM, 7 PM.

2. What makes TikTok different from Snack Video?

TikTok has a bigger audience and MAUs, not only in Asia but in US and Europe as well. It also has algorithmic recommendations that help the content reach the target audience more smoothly.

3. Are Tiktok and Snack Video both Chinese applications?

Yes, both TikTok and Snack Video are Chinese applications. TikTok is owned by the Chinese tech giant ByteDance and is the international version of China’s short video sharing app, Douyin. Snack Video is a Chinese-origin app announced by its company as a global rival to TikTok.

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